by Brian Major
Last updated: 1:25 PM ET, Thu January 9, 2025
Travel to Brazil blossomed
into record-breaking territory in 2024, led by a double-digit increase in
international visitors, including nearly 700,000 travelers from the United
States, government officials said this week.
Brazil hosted 6,657,377 international
travelers in 2024, a 12.6 percent year-over year increase over 2023, according to
combined data from the country¡¯s Ministry of Tourism, the national tourism agency
(Embratur), and Brazil¡¯s Federal Police.
The 690,236 visitors who
traveled to Brazil from the United States in 2024 represent the country¡¯s second-largest
source of travelers behind Brazil¡¯s 1.95 million visitors from Argentina.
S?o Paulo served as the
country¡¯s main gateway in 2024, with 2,207,015 visitors arriving via the city¡¯s
entry points. Rio de Janeiro (1,513,235 visitors) ranked second, followed by Parana
(894,536) and Rio Grande do Sul (879,412). Two-thirds of international visitors
arrived by plane last year, officials said.
Several Brazilian states
recorded significant visitor increases in 2024, including Roraima (a 97 percent
visitor increase), Santa Catarina (71.7 percent), Bahia (52.8 percent) and Par¨¢
(47.4 percent).
In all, international visitors
spent $6.62 billion in Brazil through November of 2024, a 5.3 percent increase over
2023 and the highest for the period since 1995, surpassing the figure achieved in
2014 when Brazil hosted the FIFA World Cup.
The 2024 visitor arrivals
were boosted by the country¡¯s Carnival celebrations, which Embratur officials projected
would hosted 200,000 international tourists who contributed $200 million in
revenue to the South American nation.
Brazil¡¯s Carnival
traditionally extends from five days to an entire week in cities ranging from
Rio de Janeiro to Salvador de Bahia.
Through a national tourism
plan extending through 2027, Brazil is targeting more than 8.1 million annual
visitors. Officials project Brazil¡¯s airline capacity will total 7.48 million
seats during the 2024/2025 season, a 19 percent increase over 2023/2024.
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